The blog is an excellent communication tool, which aims to strengthen the relationship with customers and keep them always informed of what happens with your company and / or product and service. But, there is a big challenge to be overcome: how to make my readers read my posts and / or gain new subscribers?
Believe me, the solution to this equation is the great watershed between having a blog or not that generates results. Getting the person to take the time to read your articles goes far beyond writing and publishing. It requires a large investment of time and adds strategic actions to the publication both in how to approach the contents and in the way they will be presented to readers.
It is worth mentioning that, once the user leaves the page, making him come back requires redoubled effort, imagine taking him to your portal. Let's give you some tips on how to increase traffic and, consequently, the rate of reading and conversion to the site. Keep up with us!
Do you periodically write content, but traffic from your blog indicates that no one reads what you're writing? Choose current and relevant topics for readers. And, as we already talked about here, it is essential to know who they are: what habits when they access the internet, what gender, age, where they live - also read ‘Learn how to increase the engagement of your users’.
For that, it is necessary to map them. Not sure how? Changelogfy maintains a reaction and user feedback report. The tool demonstrates the customer's behavior on your page, creating a database that can be used by your marketing, product and commercial teams.
Use creativity when posting
Dedicate yourself to providing a good browsing experience for the user. To do so, use and abuse in your content different resources - texts, images, relevant headlines, videos, among others - and formats - banner, sidebar, pop-up, links to download e-book etc. A popular way for companies that want to improve engagement is to customize a widget within their website - learn more in our article ‘How to automate customer engagement with your product’.
Bring customer attention to new posts
The user needs to be encouraged all the time about new posts. An easy resource is to use Call to Action, widely used by portals to direct the customer. You’ll be able to use standard terms like ‘learn more’ or ‘click here’. Or create something that speaks to your communication.
Changelogfy has an interface that can be implemented with an icon - a red ball that shakes - in order to attract the customer's attention whenever there is something new.
Use other communication channels
E-mail - this traditional tool can still be very useful, if the customer has given his contacts, he is aware and authorizes to receive information about his company / product / service. Now, it's your turn to send relevant content to encourage the opening of the e-mail and send it to your blog. For this, in addition to a creative art, insert action buttons (ex: ‘read more’ - ‘find out what we’ve prepared for you’ etc). But, beware of the pitfalls to avoid falling into the spam box. Titles with commercial appeal and scores almost always fall into spam.
Social networks - when formatting the communication strategy, include a line of conversation between all the channels where your company / product / service is present. In the case of social networks - facebook, instagram, linkedin etc. - it may include calls with a link to the website / blog with the call to action (CTA).
Newsletter - in addition to being a great resource to keep a database always up to date, the newsletter is a way to communicate strategically.
Changelogfy - interactive platform that makes it possible to share news and updates with users, improving the experience and, consequently, the continuous growth of engagement. Be assertive when providing a relationship that adds value in the daily lives of your followers.
To the next!