Business SaaS users: the ‘thermometer’ of your business Unlike some sectors, the path to winning and maintaining a basic SaaS customer is longer and requires constant, if not surgical, monitoring and analysis of your usability experience. This makes
Customer Communication Customer opinion: how to use to target your SaaS product and / or service? It is true that lately we are talking a lot about the customer-product relationship, but this has a very simple explanation: he is the one who pays the bills. So,
Communication Feedback: Why should I listen to my customer? The first question we want to ask is: are you ready to listen to your customer? We can mention here several cases of companies that knew how to listen to
Customer Experience Future: the customer in charge of your SaaS product or service Before the internet, it was easier to control the content that reached the consumer, since the media - among them the main ones - TV, radio and offline media -
Communication 3 Tools that facilitate team management at home work Since the beginning of this atypical period in the world with the spread of Covid-19 we have brought here different tips and ways to circumvent and even innovate how to
Customer Communication The importance of customer feedback for business success We recently talked about the importance of having and monitoring key indicators for the success of your SaaS product and / or service - read more ‘Find out what the main
Communication Home office: how to create successful teams remotely? One thing is certain: the world will never be the same after Covid-19. And in the corporate environment it is not being different, since many companies had to adopt the
Communication Internal communication in SaaS: what is the correct method for effective communication? We have talked a lot about the importance of having an assertive communication, not only with customers, but among company employees, who, in most cases, work as a 'combustion' for
Marketing Landing page: tips to turn users into future customers Today we have different options to set up a digital marketing strategy aiming to draw the attention of users and, of course, prospect new customers, especially when it comes to
Business MRR: The most important indicator for SaaS We recently published an article called ‘Find out what the main SaaS metrics are’, which highlighted the most strategic indices for having a sustainable business in the online universe, among
Communication Changelogfy: find out what are the top 10 features With the fundamental objective of streamlining and facilitating communication, the changelog has been gaining strength and space in the strategic planning of companies around the world. This is because it
Customer Communication What are the advantages of having and keeping your changelog always up to date? Now that you have a changelog, a question is: do you know everything that this system can do for your company? Yes, today there are different platforms, software and solutions
Customer Retention Churn: what it is and how to decrease the turnover of SaaS customers The percentage of customer cancellation by percentage (%), known as churn, is an important metric in virtually all SaaS businesses. Therefore, it is essential to know, understand how it works and
Customer Engagement The importance of brand ambassadors for the success of SaaS products and services In the previous article we talked about the main metrics of SaaS, and today we decided to address an important indicator that shows if your company is on the right
Business Find out what the main SaaS metrics are We have already talked a few times here on the blog about the important task of defining KPIs - Key Performance Indicator consistent and focused on business growth, using this
Business Changelogfy: how can we help your company? Keep the team up to date on updates made by developers - from the simplest to the most complex; increase the engagement of your SaaS product or service; and attract
Customer Engagement How to get blog subscribers to read your new posts? The blog is an excellent communication tool, which aims to strengthen the relationship with customers and keep them always informed of what happens with your company and / or product and
Laravel How to use Repositories in Laravel Framework, not to repeat code One of the big problems in software development is code repetition, this adds a lot of difficulty when maintaining the project. So there is a concept in software development called
Laravel How to organize your Laravel application with Website and Admin Panel Many projects have different parts in their structure, like a blog for example. You have the administrative part, where for example you will manage your posts, newsletters, schedule new posts
Customer Engagement How to automate customer engagement in your product We always talk about the importance of investing in tools to keep customers engaged. And, yes, we will always 'tirelessly' hit this key, because it is essential an effective and
Customer Engagement Understand the main strategies to have satisfied customers The first question we should ask when we want to know the 'secret formula' to increase the company's monthly revenue or the MRR - Monthly Recurring Revenue, in this case,
Marketing What is product marketing? As one of the leading names in the marketing world has already said, Philip Kotler: "winning a new customer costs 5 to 7 times more than keeping a current one"
Coronavirus: how to keep your body and mind healthy Closed companies, schools and academies. Circulation prohibited in parks, beaches and shopping malls. Trips canceled. Even the recordings of global soap operas were suspended. It cannot be denied that the
Communication 10 useful apps for those working at home And, as we have already brought here, the coronavirus pandemic continues to force many companies to keep their staff working remotely. In this adaptation phase, where many professionals are far
Communication Home Office: tips to keep PRODUCTIVITY and communication up to date. And truth be told, thinking about productivity while working remotely was unbelievable for many people. Delivering results and keeping professionals engaged is even less likely. But, in the face of
