The SaaS market is extremely targeted by those who see all the potential that it offers with the opportunities for extraordinary gains and conveniences such as the possibility of remote work anywhere a person can be. Its rules differ a lot from other existing markets, but there is one that it also follows: trends.
SaaS trends change as the needs and wants of the public change, and here in this article, you will stay on top of the most relevant SaaS trends for the year 2022!
Growth of the SaaS market
The SaaS market is one of the most promising areas currently, analysts believe that growth will be 12% per year. In 2022 alone, this growth was a record, with 40% more than last year, and the total invested in this area accumulated 141 billion.
Software as a Service is the model that receives the most investment online today, and its great differential is that all data and the product itself are stored in the cloud, making it easy for you, regardless of what your product is or who your product is for, it is accessible to as many users as possible and is always up-to-date. Eliminating the need for the user to have to download a software update, saving the time and productivity spent in this whole process.
It's the most explored Trend SaaS, basically, it's a reduced model of the traditional one, where unlike a big company with many investors adding a lot of money, here it's just you and maybe a small team with little or no starting capital.
Although it seems risky, it is the least risky form of entrepreneurship linked to the SaaS market model. It is normal that these Micro-SaaS are simpler tools and platforms created by people in their spare time to generate some extra revenue at the end of the month.
It has some advantages such as not having to deal with pressure from investors, and the complications associated with larger organizations, it can be operated and run remotely from anywhere on the planet, excluding borders. All you need is a computer with access to the web and you already have what it takes to meet market demands.
An important point is that due to the fact that it is a reduced team or just a single person, the focus of the tools created in this model is directed to extremely niche and specific audiences, with few users, and despite generating revenue with relative ease, a Micro -SaaS doesn't tend to grow into a technology giant that will make you a billionaire.
Any enterprise, whether hybrid or fully online, needs more and more data to be able to stay in the market, regardless of the area of operation. These data alone do not bring any valuable information, they need to be connected in some way that translates the reality of the company, and this reality is the result of the analysis of data that is made through statistics in real-time.
Analytics is the source of power and value that show user behavior throughout its journey to your product, in order to reduce churn, increase the chances of each user engaging with your production, and, in the end, transform this simple user into a consumer that will generate revenue for you.
Using and analyzing these data and statistics, it is possible to identify and also solve problems as they happen, without delay. SaaS analysis tools solve each of the problems that happen, it is the most sought-after part of the SaaS market by basically several niche markets. Unlike Micro-SaaS, this model here can turn your product into a multimillion-dollar revenue stream with a worldwide reach and few limitations.
Other important results that this analyzed data must provide and a SaaS tool are reports and metrics, tracking of activities carried out, and data segmentation by the chosen user profile for each action taken by the company.
Some of the solutions that this SaaS tool can solve:
Campaign optimization to have long-lived consumers.
Evolution of conversions.
Which channels have the highest conversion.
User acquisition cost.
Which step of the user journey is slowing down conversion.
Which parts of the product are receiving more support tickets.
More and more professionals and occupations need to be online to be able to take full advantage of global connectivity, and for a long time there was (and still is on a smaller scale) a barrier for all these professionals in transition: the need to build their spaces and solutions using code written with programming languages.
This barrier has been decreasing over time with the emergence of new SaaS tools that focus on producing solutions without the need to know programming codes. I can mention hundreds of examples like Wix, social media like Instragram, and even Bio pages like IdoLink.
Before, anyone who wanted to have an online video course needed to put their production on Youtube, create a website or blog, customize all of its pages, and only then insert the youtube embbed video codes into it. Today there are already solutions like Uscreen that just choose a few color options and insert the videos directly into it, including a subscription system and a layout similar to Netflix, making the user's learning curve almost nil.
This trend is only growing and there is no limit to this growth, increasing productivity means doing more with less time, resources, and also knowledge. The SaaS tools that manage to make it possible and accessible to create other functionalities and different tools by common users will have a huge consumer market and a lot of revenue generated automatically.
The promotion of this type of SaaS is also facilitated, content producers are always posting videos on youtube presenting this news all the time.
SaaS Machine Learning
Well known by the public because of the controversies surrounding the algorithms of social networks, machine learning is the science that makes it possible for a machine to have the ability to learn and process data based on a predetermined thing to do.
Its importance only increases, because, from its learning, this subfield of artificial interreligence is able to reveal valuable information that humans alone cannot, however, help this learning by sending an infinite amount of information.
SaaS marchine learning tools provide applications such as the opportunity for the enterprise to learn about the tastes and behaviors of its consumers, improving their decision-making involving usability and even an intuitive experience of their products. Assists in the evolution and continuous improvement of existing products on the market automates the management of marketing campaigns and improves user engagement.
It is a slightly more difficult area to break into the SaaS market due to its complexity of creation.